X replaces revenue-sharing with 'Original Content Rewards'
X replaced its creator revenue-sharing program with a new 'Original Content Rewards' scheme, calling the old model 'misaligned,' according to reports. Coverage said the change reshapes how the platform pays creators; the reports set out the switch without detailing the new payout formula or how much creators stand to earn under the revised program.
Why it matters
Reworking creator payouts affects how X retains talent and content, a key lever as it competes for attention and advertisers.
Sources
finite. summarises the reporting above and links to each original. We do not reproduce full articles. Read the sources for complete coverage.
Part of the August 9, 2026 brief.