Snap passes 30 million paid subscribers
Snap said more than 30 million people now paid for Snapchat+ and its other subscription plans. The milestone followed changes that limited free storage for Snapchat Memories, with users asked to pay for additional capacity or subscribe to retain more content. Paid plans also include artificial-intelligence effects and other features.
Why it matters
The milestone shows Snap building a meaningful subscription business alongside advertising, partly by charging for storage and premium tools.
Sources
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Part of the November 5, 2026 brief.