Roku opens experimental-app hub on televisions
Roku introduced Roku Labs, a television hub where users can try experimental apps and provide feedback before wider releases, according to TechCrunch and Engadget. The feature arrives with a Roku operating-system update that also expands personalised home screens to more markets and adds streaming subscription bundles, giving the company a public testing channel on its devices.
Why it matters
Roku Labs lets the platform test new television experiences with viewers before deciding which ideas merit a full product launch.
Sources
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Part of the September 18, 2026 brief.