Nvidia raises seven-year-old Shield TV price by $100
Nvidia raised the price of its seven-year-old Shield TV Pro streaming box by $100 to $299.99, a 50% increase. Wired and Tom’s Hardware linked the rise to sharply higher memory costs driven by artificial-intelligence demand. Nvidia also removed the lower-priced Shield TV model, leaving consumers with a substantially more expensive ageing device.
Why it matters
AI-driven component pressure is spilling into prices for mature consumer electronics, not only new computing hardware.
Sources
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Part of the October 4, 2026 brief.