Instagram launches Reels app for Apple TV
Instagram launched an Apple TV app for watching Reels, longer videos and live programmes, according to The Verge, MacRumors and Techmeme. The service had previously expanded to Fire TV, Google TV and Samsung smart televisions. Apple TV users can also discover creator videos and resume viewing content on the larger screen.
Why it matters
The launch extends Instagram’s competition for living-room attention beyond phones and into connected televisions.
Sources
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Part of the October 26, 2026 brief.