HBO Max adds a vertical 'Shorts' video feed
HBO Max added a vertical-video 'Shorts' feed to its app, joining the short-form format popularised by TikTok, Instagram Reels and YouTube Shorts. Reports described the addition as bringing swipeable clips into the streaming service, though the coverage did not detail how the feed sources, curates or moderates its content, or whether it draws on the platform's own catalogue.
Why it matters
Legacy streamers are chasing short-form engagement to hold attention, blurring the line between subscription video-on-demand and free social feeds.
Sources
finite. summarises the reporting above and links to each original. We do not reproduce full articles. Read the sources for complete coverage.
Part of the July 29, 2026 brief.