Apple raises Apple TV and Apple One prices
Apple raised the US monthly price of Apple TV from $12.99 to $14.99 and its annual price from $99 to $119. The Apple One Individual bundle also increased from $19.95 to $21.95 a month, while the Family and Premier bundles were unchanged. The increases apply to new and current subscribers.
Why it matters
The fourth Apple TV increase in four years raises the cost of staying inside Apple’s services bundle.
Sources
finite. summarises the reporting above and links to each original. We do not reproduce full articles. Read the sources for complete coverage.
Part of the August 29, 2026 brief.