Apple launches device leasing program with Klarna
Apple introduced 'Apple Upgrade,' a subscription-style leasing program that lets US customers rent iPhones and other devices for monthly fees rather than buying outright, in partnership with buy-now-pay-later firm Klarna. The scheme replaces the older iPhone Upgrade Program and extends leasing across Apple's product line, with monthly costs published for each device.
Why it matters
Leasing turns hardware into recurring revenue and lowers upfront cost, potentially lifting upgrade rates, but ties customers to Apple financing and a third-party lender.
Sources
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Part of the July 29, 2026 brief.