Portland Fire ownership group values WNBA franchise at $380 million
The family behind a swimwear company and a previous NFL venture now owns the Portland Fire, a WNBA franchise valued at $380 million, according to Fortune. Owner Alex Bhathal said the group expected progress to take time but believed it would surprise observers. The RSS report does not describe the acquisition terms or financing structure.
Why it matters
The valuation reflects the rapid rise in investor interest and asset prices across women’s professional basketball.
Sources
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Part of the September 6, 2026 brief.