OpenAI's Jony Ive smart speaker to cost $300-$400, reports say
OpenAI's first hardware device, developed with designer Jony Ive, is reportedly a ring- or hockey-puck-shaped smart speaker that will sell for between $300 and $400, according to reports. Coverage described the gadget as OpenAI's move into consumer hardware; the reports attributed the design and price details to sources, and OpenAI had not officially confirmed them.
Why it matters
A dedicated AI device would mark OpenAI's push beyond apps into hardware, testing demand for a new class of assistant gadget.
Sources
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Part of the August 7, 2026 brief.