Disney raises Disney Plus and Hulu prices
Disney raised prices across several Disney Plus and Hulu subscriptions, with some plans increasing by as much as 13%. Premium ad-free tiers rose by $2 to $2.50 a month, taking the Disney Plus plan to $21.49. The increases arrived exactly one year after Disney's previous round of price rises.
Why it matters
Another annual increase tests subscriber tolerance as streaming services push more customers toward bundled plans.
Sources
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Part of the September 24, 2026 brief.