Good Good Golf drops PGA Tour sponsorship after backlash
Good Good Golf withdrew as title sponsor of a PGA Tour event scheduled for November after backlash over a video promoting a Callaway driver. The PGA Tour and Callaway have both ended ties connected to the promotion. The available feeds do not identify a replacement sponsor or financial terms.
Why it matters
The withdrawal shows how online brand controversies can quickly disrupt major sports sponsorships.
Sources
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Part of the August 28, 2026 brief.