Female athletes condemn Sydney Sweeney betting advert
British sprinter Amy Hunt and other female athletes have criticised a sports-betting advertisement featuring actor Sydney Sweeney, accusing it of sexualising and demeaning women's sport. BBC Sport and the Guardian report that athletes organised a public backlash under the message, “this is what women in sport look like.”
Why it matters
The response puts renewed scrutiny on how betting companies market themselves through women's sport.
Sources
finite. summarises the reporting above and links to each original. We do not reproduce full articles. Read the sources for complete coverage.
Part of the September 15, 2026 brief.