Apple services hit 1.5bn subscriptions but growth slows
Apple's finance chief Kevan Parekh said Services had surpassed 1.5 billion paid subscriptions, up from 1 billion in January 2025, but that a mobile-gaming slowdown and App Store regulatory changes had weighed on services growth, according to reports. The company pointed to the regulatory shifts as beginning to affect the high-margin division; the reports detailed the subscription figures.
Why it matters
Services is Apple's key profit engine, so any drag from regulation and gaming softness matters to investors watching its growth story.
Sources
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Part of the July 31, 2026 brief.